Welcome to GrassFed Association of South Africa!
Our Declaration of Strategic Intent
We are an agri-centric organisation established to enable primary producers to produce certified free range and/or GrassFed meat for consumers.
- Our goal is to establish a distinctive brand mark, that can be trusted and recognized by consumers, and with confidence believe what the label says.
- At the same time we want every farmer to be able to market their product as directly to consumers as possible.
As a group of like-minded people representing the whole value chain – farmers to retailers – we realise the importance of a label and provenance the consumer could trust. Out of this the GRASSFED ASSOCIATION OF SA was born.
We are passionate about our animals and passionate about farming, and passionate about our natural resources and we take pride in collaborating to produce sought-after meat for consumers.
With so much “green talk” being around, we believe its important that consumers know and trust what they are buying – openly, honestly, and with transparency, to really embrace their buying power.
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